Viktor & Rolf

The way I learn about fashion brands and labels is kind of sporadical – Most of the time, it started off through a hearsay, a print ad or a website, and then I’d search high and low and read more about it until I reach the point I feel informed and say, “Ok, now I know what this is.”

If you don’t flip fashion magazines and read fashion blogs everyday or work in the industry, it’s almost impossible to know most fashion labels. Unlike stock market, there’s no official publication of newcomers or brands listing (not that I know of.) Well, there is Wikipedia but how I know what to look for?

So, I’m starting a new introductory series “Brand Profile” to document the labels that I’m aware of. I hope it’ll be useful in giving you more ideas on the available menswear brands and fashion companies other than the big players.

I’m going to start with Viktor & Rolf.

Viktor Horsting, Rolf Snoeren. Viktor & Rolf Designers

Introduction

Viktor & Rolf was founded by 2 fashion students from Netherlands, Viktor Horsting and Rolf Snoeren  in 1993, after having won the Festival d’Hyeres design contest.

A short interview of Viktor & Rolf:

Viktor & Rolf Monsieur

Viktor & Rolf First “Monsieur” Collection, 2003

Viktor & Rolf initially only designed womenswear, and they only ventured into menswear in 2003 with a line titled “Monsieur.” Here’s the official “Monsieur” runway playlist by Viktor & Rolf for collections starting from 2011:

Viktor & Rolf Vision

The “Vision” eyewear line was introduced in 1993.

Viktor & Rolf Parfum

“ANTIDOTE”

The first men fragrance, “ANTIDOTE” was introduced in 2006, followed by the second men fragrance “SPICEBOMB” in 2012.

SPICEBOMB

http://www.youtube.com/watch?v=s47dY_lhHio

Viktor & Rolf for H&M

Viktor & Rolf also did a collaboration with H&M in 2006. The collection features both womenswear and menswear, and it’s launched with a very interesting ad staring Raquel Zimmermann:

Books: SPROOKJES, Fairy Tales

“Sprookjes” by Viktor & Rolf

“Sprookjes” is a Dutch fairy tale book written and illustrated by Viktor & Rolf in 2009. The English edition titled “Fairy Tales” was released in October 2011.

Viktor & Rolf: The World Round Web

Just a few days ago, Viktor & Rolf launched their newly redesigned website. In conjunction with the launch, a short film was released:

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Do you own any V&R? Share your thoughts and experience with us. I’m particularly interested in SPICEBOMB!

Hope you enjoy the post. 🙂